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WHASSUP

A chat window from the era. Two friends greet each other with the same word over and over between 11:02 PM and 8:11 AM, with hours of "is away" between messages. In between: hahahaha, nm u?, nm, a whistle, and the car??. The status bar reads connected since 11:01 PM, 12 messages, 0 said.
nine hours. nobody had anything to say.
WHASSUP
filed under NO FOLDER

A beer commercial, first shown during a Monday night football game.
Friends pick up the phone, one after another, and say the same word.
Nobody has anything to tell. They call anyway.
Within weeks people were saying it in corridors, at tills, down the phone.
It came from a short film about four friends calling each other for no reason.

first aired : December 20, 1999
came from   : a short film called "True"
ran until   : 2002
function    : calling to say nothing

Encyclopedia entry · the 1999 campaign

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